Cooper, from Iron Cowboy Crossfit, approached me looking for a sweet shirt design to fundraise for the Leadville Trail 100 MTB that he plans to participate in August of 2024.
After talking to him about his personal style, we came up with this design that even incorporates the exact bike he will using during the race. This design is a custom illustration created in Adobe Illustrator.
Looking forward to seeing Cooper kill it in Colorado!
This print ad was created for RUF and their 60-year anniversary! The main goal of the ad was to showcase not only the ever-recognizable porsche silhouette but to also speak to its air-cooled features.
Custom line illustration was created using inspiration from photography.
Agency: Kahn Media
Expanding upon the 90s poster design we previously worked on for Motul, we repurposed the designs into a few social graphics. This was a great way to bring back the campaign in a new light, still featuring the original artwork but with a twist!
Agency: Kahn Media
I was approached by James, of Motorcar Media Co., looking for branding for his new business venture. We discussed what his goals, inspiration, and priorities for the project were and then from there, we hit the ground running!
After presenting three brand concepts, James ultimately chose this as the winner, and I couldn’t agree more!
Check out James and Motocar Media Co.’s website and socials!
Another RUF shirt design featuring not one but eight custom illustrations of various RUF Porsche designs! This was by far the most intense but rewarding t-shirt design I have worked on.
This design was a huge hit at the Amelia Island Concours event!
Agency: Kahn Media
This packaging project was one of those projects where the outcome was just so satisfying! The idea behind this package was to introduce some industry professionals to the TREAD Agency before the NSSF (National Shooting Sports Foundation) trade show. The messaging here was that it’s difficult to market an industry “under fire” and it’s like bringing a knife to a gunfight.
This package featured a custom knife that was given as a gift. My role in the project was to create a branded box design that also featured the messaging that we were trying to get across.
Photography, execution, and concept credit goes to the TREAD Agency.
Each year our client, RUF, showcases a few of their cars at various luxury automotive events. Along with their cars, they sell merchandise that features each specific car and has become somewhat known in the automotive streetwear space. These shirt designs were created using photos of each car that I illustrated using Adobe Illustrator.
Agency: Kahn Media
This super fun project was basically a case study that was executed by Kahn Media to show how the value of popular 90s vehicles has increased as the years have gone on. The main take away is that kids that were growing up in the 90s can now afford to own their “dream” car. The end product of the case study was a PR package that was sent out to specific enthusiasts in the industry.
My role in the project was to come up with a period-correct 90s look and feel that would be carried throughout the entire project. From the pattern on the box, to the page headers, and down to the car illustrations, I illustrated everything from scratch. I worked from real photographs of cars to turn them into a pattern. From there I drew inspiration from bowling alley carpets, which is where the fun shapes in the patterns come from.
Photography and PR package execution credit goes to Kahn Media.
Bravago is a hard seltzer brand based out of California, that specializes in flavor that packs a punch. I worked on creating an array of social media graphics, print advertisements, event banners, etc. I had a great time expanding upon the branding Bravago provided and also carrying it throughout their social media and print platforms.
I have supplied a few social graphics and print ad flyers, if you would like to see more, please inquire!
Agency: Kahn Media
The Van Getaway is a young, inspiring couple who travels all over the country in their built transit van. They acquired the van during covid and got to work right away. Now, they plan cross country trips with their dog Emma and see all the beautiful sights. They created an instagram page to document their travels so, they obviously needed a great logo!
That’s where I come in! I really wanted to feature the beach, mountains, and the van all in one logo and feel this was a great solution. The cherry on top was sneaking their dog, Emma, into the van’s front seat, where she can often be found holding the fort down.
Check out their instagram: @the.van.getaway
Kahn Media’s sister agency, TREAD Agency, created a series of events that are meant for industry professionals to network, learn, and produce content in various locations and doing different outdoor activities.
The Traction Series consists of the Backcountry Summit, Overland Summit and River Summit. Each taking place over a couple of days in locations that align with the planned activities. Industry professionals ranging from media, influencers, subject matter experts all joined the TREAD Agency team in a unique location.
The Backcountry Summit took place in the remote backcountry of Montana and consisted of hiking, camping, eating over the campfire, long range and target shooting seminars, outdoor survival and shelter demos. The Overland Summit was held in Big Bear, California where a large group of industry individuals learned vehicle recovery, medical and first aid in the wilderness tips, trail guidance, and overlanding tips and tricks. Lastly, the River Summit recently took place in Ennis, MT where a small group of folks teamed up to learn about land and water conservation, fly tying and fishing lessons, and Public Land and Water Access seminars.
I provided the Traction Series with a series of logos which then morphed into so much more. After creating the logo for each event, I was able to utilize the elements to design menus, itineraries, banners, yard signs, apparel, patches, etc. As you can see, the branding really came to life as it was used for various applications and has been a huge hit with industry folks.
Traction Series Concept and Photography Credit: TREAD Agency
Aeromotive was looking to create two shirt designs based off of two vehicles they sponsor - the C6 Corvette driven by Formula Drift driver Matt Field and The Ringbrothers Recoil Chevelle. Based off of photographs, I illustrated both designs you see on the back of each shirt. Each vehicle was uniquely challenging but it was super fun to work on and I look forward to the next chance I get to illustrate!
Agency: Kahn Media
I was connected with Austin through a mutual friend and we hit the ground running working on a new livery design for his Nissan 240sx S14 drift car. Austin is very involved in the sport of drifting so it was only right he needed a great design for his car! We worked together refining his ideas and making it all come to life.
Check him out on instagram @austin_kregle.
Photo credit in order:
@bpuentephoto
@bpuentephoto
@davidkarey
At the 2022 SEMA show, Ringbrothers debuted their “Battle of the Builders” build, ENYO. ENYO is a completely custom vehicle designed and built by the Ringbrothers in Spring Green, Wisconsin. In Greek mythology, ENYO is the Goddess of War. I created the ENYO hero card which was handed out at the SEMA show and showcases the vehicle build.
The front of the card features a composite image of ENYO that was made in photoshop. The composite image began as an image of ENYO in a garage shop, then I added the rubble ground, the apocalypse-type city background, sparks and flames. The goal was to feature a scene of destruction as a representation of the Goddess of War. The ENYO logo was created and provided by the Ringbrothers.
The back of the card is where the vehicle’s spec information is listed by category. This serves as the vehicle overview for SEMA show guests who wish to know more about the car.
Agency: Kahn Media
Art Direction: Franco Gutierrez
For the launch of Motul’s Eighties and Nineties decades oil cans, I was tasked with creating decade-inspired poster designs. Each one has it’s own unique feel and represents the corresponding time period. I had so much fun creating these - check out @motulusa on Instagram to learn more about the decades launch and see these designs in action!
Pristine Pelican is a home cleaning company based out of Spring Hill, Florida. They approached me with one thing they had to have which was a pelican in the logo. I drew inspiration from a simple and modern aesthetic. This branding included logo, color palette, branding elements, social media profile pictures and business card design.
Everyone loves a clean home and a clean logo!
This sticker design was created for an Open Shop Night event at Wergs Automotive in collaboration with Stance Co. Street Club. This super bright and colorful design was adapted to graphics for a Facebook event page and Instagram stories.
These graphics were created for SpeedKore’s Instagram and show specific key elements to their various builds. Head to their Instagram @speedkore01 to see these and many more graphics in action!
Agency: Kahn Media
Art Direction: Franco Gutierrez
Resignation Bourbon is meant to be a parting gift to your boss on your last day of work. It says everything you need to say without actually saying it.
I was tasked with creating a logo of a censored middle finger that would be featured front and center on the label. Hopefully you will see this bourbon on a shelf near you one day!
To go along with the new logo and merchandise, Stance Co. needed a new website. My two main goals were to keep it fresh and simple but, showcase their media and who they represent as a culture. This website utilizes a simple continuous one-page layout, which keeps the viewer engaged.
I was tasked with creating a logo for the brand Freedom From Fear Racing which aims to break the stigma of mental health in the motorsports industry. This client had specific inspiration which helped narrow down their overall look and feel. Drawing from vintage motorsports iconography, I created this custom logo that is used across social media, merchandise, etc.
This identity was created for a client who was seeking a logo for her Twitch streaming account. Given that her handle is Flannel_Queen, she wanted to see some red flannel throughout the logo while keeping the overall feel clean. My goal was to keep the look fresh and simple, but incorporate the flannel pattern in a way that didn’t hit you over the head.
Wings is a lyric book based off of the song "Wings" by Macklemore and Ryan Lewis. The duo chose to highlight materialism in the United States by showcasing the sneaker brand, Jordan, and the negative impact that materialism can have on some individuals. This book consists of hand-done illustrations, both illustrated typography and set typography and photography.
Art Direction: Abby Ryan Guido, Paul Sheriff
For this project, I was tasked with redesigning the Stance Coalition (Stance Co. for short) logo for the 2020 year. Stance Co. is a club that is based around a love for all things cars. The members spend their free time wrenching away on their project vehicles with the goal of taking them to race tracks, drag strips, and winding backroads to push the limits of what their cars can do. For the redesign, I used hints from their old logo and expanded upon them by adding a 3D feel, color, and a grungy graffiti-like feel. This year their colors were black, purple, and yellow but who knows what the 2021 year could bring - Stay Tuned!
As part of the gift items for the 2018 Turn 14 Distribution Industry Leaders Summit, I created designs for 3 pins that showcased each of the T14 distribution center locations (Pennsylvania, Nevada, Texas). The inspiration behind each pin’s design was based off of the specific characteristics of each location’s local environment. Pennsylvania’s pin contains elements of not only the city of Philadelphia but also the lush greenery of the suburbs that surround the city. Nevada’s design contains elements of Lake Tahoe but also the lettering of the “Reno” sign located at the city entrance. Lastly, Texas’s design nods to the colors of the sky as the sun sets behind the vast rolling fields. The images above are courtesy of True Metal Works, @truemetalworks on Instagram.
Art Direction: Anthony Mungioli
This jacket design was created for the 2020 release of the Stance Co. coaches jacket. The design draws from the large, graphic elements that can be found in and around merchandise within the drift car world. The back logo is centered around the “Good Times & Bad Decisions” slogan that Stance Co. uses on their merch. Check out some pictures of the jackets in the wild! These jackets and other merchandise are available for purchase at the Stance Co. website and you can follow the Stance Co. team on Instagram and Facebook.
This sticker design was created for the 2020 release of the vol. 2 “Send It!” sticker for Stance Co. The colors and design reflect the new rebrand of Stance Co. You can purchase these stickers on the Stance Co. website and you can follow them on Instagram and Facebook.
The inspiration behind this concept was bold and bright colors with large type that interacted with the product on display.
Art Direction: Anthony Mungioli
This logo identity was created for a close friend, Jason Reiss. He is a highly talented automotive photographer and writer, who needed a personal logo to showcase his freelance photography work. In order to break away from the typical automotive photographer logo, I wanted to introduce a more modern and clean design that still represented Jason’s craft. It will be used across multiple platforms like business cards, photo watermarks, website design, and much more.
This card series was created in my Senior Illustration class, where Hallmark Studio Ink provided us with the copy and asked that we come up with cards that were individually creative but were cohesive as a series. I was inspired by hand done typography and exploring type hierarchy. Throughout all three cards, you will notice that they each have a reveal for the punchline, which was also something that I wanted to carry throughout.
P.S. - Card #2 ("So Freakin' Happy for You!") was chosen by Hallmark Studio Ink as a finalist!
Art Direction: MaryKate McDevitt
For this project, I was tasked with coming up with 3 different logo concepts for the Turn 14 Distribution 2020 Industry Leaders Summit trip to Aruba. After researching all aspects of Aruba, I narrowed my main concept down to referencing the beautiful shapes and colors that can be found on their currency called Florin. This identity consists of multiple colors and shapes that make up different patterns. The branding was used on multiple forms of collateral like packaging, mugs, luggage tags, and booklets.
Art Direction: Anthony Mungioli
For the first batch of apparel for Turn 14 Distribution in 2020, we chose to go with a vintage motorsports feel. Both shirt designs are made up of hand-drawn type and illustrations. The hat design is a nod to the old school color blocking patches that are found on five-panel hats.
Art Direction: Anthony Mungioli
The Summer 2020 Stance Co. T-Shirt features bright neon colors. The “Good Times, Bad Decisions” graphic from the coach’s jackets was used on the back and the horizontal Stance Co. Street Club logo was used on the front.
Burger of the Month, a 12-month calendar based off of my favorite burgers. Each month features an illustration of a different burger and hand-done typography. My goal was to create a fully functioning calendar that reflected a fun and vibrant feeling. Burgers are my favorite food, so this was definitely a fun project for me to create. Along with drawing the illustrations and typography, I got to decide what the feeling of each illustration was going to reflect. For example, January is a bright, vibrant page that grabs your attention as the first month in the new year.
Art Direction: MaryKate McDevitt
Back to Blackletter is a type catalog about the book, "Back to Blackletter," written by Sean Ashcroft, which showcases the iconic Blackletter typeface, it’s history, and how it’s making a comeback.
The overall theme of the catalog is “looking back at the Blackletter typeface”, which introduces the eyes found on each page. The eyes play a major role throughout the catalog because each chapter introduction page features a die-cut eye which allows the reader to view a small portion of the next page but also look back at the previous page when the page is turned. Since Blackletter is a very old typeface, the whole catalog revolves around the idea of looking back at the old typeface but also shows the reader how the typeface is making a comeback in many ways.
The catalog consists of provided photography and copy, as well as, illustrated elements.
Art Direction: Kelly Holohan, Paul Sheriff
This is an editorial series based on the best ice cream, pizza, and beer places located in Philadelphia. Images of each food item were combined with illustrations that add a playful feeling and help bring the cover to life! I specifically chose to keep the illustrated pieces in black and white so that the style and systems could be translated across many editorials.
Art Direction: MaryKate McDevitt
This t-shirt design was created for the 2019 spring release of Turn 14 Distribution apparel.
Art Direction: Anthony Mungioli
I created this logo for the 2020 T14 Car Meet which was supposed to take place in June, but was unfortunately cancelled due to Covid-19. I really enjoyed creating this identity because I was given the freedom to explore color and combining it with photography!
Art Direction: Anthony Mungioli
