This packaging project was one of those projects where the outcome was just so satisfying! The idea behind this package was to introduce some industry professionals to the TREAD Agency before the NSSF (National Shooting Sports Foundation) trade show. The messaging here was that it’s difficult to market an industry “under fire” and it’s like bringing a knife to a gunfight.
This package featured a custom knife that was given as a gift. My role in the project was to create a branded box design that also featured the messaging that we were trying to get across.
Photography, execution, and concept credit goes to the TREAD Agency.