Kahn Media’s sister agency, TREAD Agency, created a series of events that are meant for industry professionals to network, learn, and produce content in various locations and doing different outdoor activities.
The Traction Series consists of the Backcountry Summit, Overland Summit and River Summit. Each taking place over a couple of days in locations that align with the planned activities. Industry professionals ranging from media, influencers, subject matter experts all joined the TREAD Agency team in a unique location.
The Backcountry Summit took place in the remote backcountry of Montana and consisted of hiking, camping, eating over the campfire, long range and target shooting seminars, outdoor survival and shelter demos. The Overland Summit was held in Big Bear, California where a large group of industry individuals learned vehicle recovery, medical and first aid in the wilderness tips, trail guidance, and overlanding tips and tricks. Lastly, the River Summit recently took place in Ennis, MT where a small group of folks teamed up to learn about land and water conservation, fly tying and fishing lessons, and Public Land and Water Access seminars.
I provided the Traction Series with a series of logos which then morphed into so much more. After creating the logo for each event, I was able to utilize the elements to design menus, itineraries, banners, yard signs, apparel, patches, etc. As you can see, the branding really came to life as it was used for various applications and has been a huge hit with industry folks.
Traction Series Concept and Photography Credit: TREAD Agency